Regional Brand Strategist, Southeast

June 4, 2026

Other Jobs To Apply

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need. To learn more about our company, please visit our website; https://www.trulieve.com <div style="border-bottom:solid windowtext 1.0pt;padding:0.0cm 0.0cm 1.0pt 0.0cm"> </div> Requisition ID: 19639 Remote Work Available: Yes Position: Regional Brand Strategist (Southeast U.S) Department: Brand Partnerships Location: Remote (FL, GA preferred) - onsite if near an office Reports to: Marketing Manager, Brand Marketing Position Summary: This role helps to execute Trulieve’s brand strategy, responsible for the supervision and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale channels in Florida and Georgia markets. Responsible for end-to-end brand execution—from creative briefing to activation execution—this leader collaborates with agencies, digital, creative, production, and retail teams to ensure brand consistency and impact. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment. Responsibilities: <ul style="margin-top:0.0in;margin-bottom:0.0in"> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Participate in development of brand strategies aligned with company objectives, including positioning, messaging, and revenue goals for branded products.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Lead Brand and product launches across multiple territories collaborating with internal teams (marketing, creative, digital, R&D, L&D, retail, compliance) and external agencies inclusive of initial training for the retail teams, sustained support post-launch and analysis</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Serve as connection from FL and GA markets to National Brand Marketing team, ensuring that the Brand is partnered with state marketing teams for creative briefs, marketing communications for retail, product information, and promotions. Responsible for maintaining brand consistency and synchronicity across markets.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Work with Brand Marketing Specialist to ensure swag options meet compliant regulations and are executed seamlessly at store-level for each activation.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Work with Social Media team to ensure relevant market content is conducted and shot for each brand.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Comply with all security policies and procedures in each territory.</li> </ul> Qualifications: <ul style="margin-top:0.0in;margin-bottom:0.0in"> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Bachelor’s degree preferred</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">4+ years of experience in a marketing and/or retail related role</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Brand Marketing experience is highly preferred</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Understanding of brand partnerships/collaborations preferred</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Understanding of Go-To Market Product strategy</li> </ul> Additional Requirements: <ul style="margin-top:0.0in;margin-bottom:0.0in"> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Proficient use in the suite of Microsoft office products.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Exceptional writing abilities regardless of the subject-matter</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Excellent organizational and time management skills and the ability to prioritize while working on multiple projects</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Ability to influence co-workers including leadership.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Proactive, self-starter</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Detail-oriented, collaborative, and creative team-player</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Must be able to work in a fast-paced, fluid environment under intense deadlines</li> </ul> Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

Back to blog

DISCLAIMER

Other Jobs To Apply