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Disney Direct to Consumer (DTC) includes premium streaming services with Hulu, a premium streaming service that offers premium originals, current season TV, a massive library of hit series and movies, and live television and Disney+ is the Disney-branded streaming service featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world including Star Wars, Marvel, Pixar, Disney, and NatGeo. Our DTC team is looking for hardworking team-players to join the Viewer Experience team, who will thrive upon the legacy of Disney, and Hulu, embrace unconventional thinking, and who are passionate about contributing to The Walt Disney Company's direct-to-consumer (DTC) experience through strategic hard work and determination. Disney's Viewer Experience Team is seeking an enthusiastic and experienced Social Media Business Analyst to support operations across social media support channels (Twitter, Facebook, AppFollow) for Direct-to-Consumer (DTC) platforms, including Hulu and Disney+. The ideal candidate will be highly knowledgeable in the social media arena. They will have experience in data reporting and visualization, business analytics, performance and gap analysis, workflow development and documentation, roster and permissions management, project management acumen including workback scheduling and Gantt chart development. Additionally, they will have strong technical acumen and the ability to easily ramp on current and evolving (AI) social media technologies.
Responsibilities
Create and manage a detailed and robust project tracking Airtable with automations and multiple views to facilitate ease of use for stakeholders
Manage social reply global repository
Run weekly scrums, track, coordinate and update all tasks and projects daily
Attend launch meetings and run weekly internal launch syncs to plan launch related projects, strategize, and build out workback schedules
Monitor cross org dependencies and update project Airtable as needed
Execute global reporting, audits and gap analysis across systems for social replies, QC metrics; create ad-hoc reporting as needed
Create documentation as needed across tools, platforms, and workflows
Maintain and improve intake request form feeding social's project tracker Airtable
Build and maintain accurate global headcount reporting and manage permission requests for social tools
Partner with VX Social Leaders and cross team partners to support new business needs as they arise
Requirements
Bachelor's degree or equivalent professional experience
3+ years' experience in a social media role
High proficiency with X (Twitter) and Facebook platforms
Elevated experience with social management platforms (ex: Sprout, Sprinklr, AppFollow) and analytics systems
High proficiency with reporting tools (e.g., Tableau, Adobe Analytics, AirTable)
Proficiency in Microsoft Suite, JIRA, Salesforce, Google Suite
Strong technical acumen and project management experience
Flexibility to support business needs during live TV events, outages, and crisis scenarios, which may include evenings and weekends
Nice-to-haves
Familiarity with legal review processes, localization workflows
