Product Marketing Manager

May 28, 2026

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<div><div><div style=""> </div>Product Marketing Manager <a style="color: rgb(5,99,193);" href="https://www.globenewswire.com/Tracker?data=d3DXEzy0KMA7iD4fSnETpoaIR3JLEECGlPhf97-R40WFXILmi4ocUPRcc-eiqsQ_DYUSMx-Kct7eN3swqGAhbU4ppcfo5Q-1l0pzJ-wQBlFAmPY33CiO29DA-0gly5UMqjgUelam-dVqV6K2nGy7qdKsZZ171wabe7eTGTLgF5R61RnsE2m71aYz_oV28aVwiKIkZhkgEHtH3PKyGKhxfCO81Z-2Wl5_r6gvIOR8KKw=" target="_blank">Varonis</a> (Nasdaq: VRNS) secures AI and the data that powers it. The Varonis platform gives organizations automated visibility and control over their critical data wherever it lives and ensures safe and trustworthy AI from code to runtime. Backed by 24x7x365 managed detection and response, Varonis gives thousands of organizations worldwide the confidence to adopt AI, reduce data exposure, and stop AI-powered threats. As a Product Marketing Manager, you’ll have the unique opportunity to shape how we bring our leading platform to market. This role goes well beyond managing launches. You’ll act like the GM of your product line, deeply understanding how the product is sold, why customers buy (or don’t), and how we win — and you’ll use those insights to shape messaging, content, enablement, and strategy. Responsibilities: Own product messaging, positioning, and market narrative <ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Dig into the technical details: be confident demoing the platform, ask questions of product, and serve as the SME for sales questions, RFPs, etc. </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Deeply understand your product line: buyer personas, use cases, differentiation, and value </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Develop clear, compelling positioning and messaging that resonates with CISOs, security teams, and business stakeholders </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Continuously refine messaging based on real‑world feedback from customers, prospects, and the field </li></ul>Run the product like a business (GM mindset) <ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Get out in the field and talk to customers and prospects firsthand </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Work with the sales teams and listen to calls to understand buying objections, deal friction, and what truly resonates </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Analyze wins and losses to identify patterns, competitive gaps, and messaging improvements </li></ul>Create content that drives revenue <ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Own and create core product marketing assets including: </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 90.0pt;text-indent: 0.0pt;"> Datasheets, solution briefs, and web content </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 90.0pt;text-indent: 0.0pt;"> Sales decks and talk tracks </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 90.0pt;text-indent: 0.0pt;"> Thought leadership content, buyer’s guides, and POV pieces </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 90.0pt;text-indent: 0.0pt;"> Case studies </li></ul>Lead product launches end to end <ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Own the full lifecycle of product launches—from messaging strategy and launch planning to market rollout </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Work closely with Product Management to understand what’s shipping and why it matters </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Partner with Enablement to ensure Sales, Marketing, and Customer‑facing teams are fully enabled </li></ul>Build proof and customer evidence <ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Own case studies and customer stories for your product line: </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 90.0pt;text-indent: 0.0pt;"> Identify strong candidates from wins and from partnering with Customer Marketing </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 90.0pt;text-indent: 0.0pt;"> Interview customers to extract value and outcomes </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 90.0pt;text-indent: 0.0pt;"> Partner with Customer Advocacy to turn stories into scalable sales and marketing assets </li></ul>Be the competitive and market intelligence engine <ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Stay up to date on the competitive landscape for your product area </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Partner with the Competitive team to ensure battlecards, objection‑handling frameworks, and market-facing competitive documents are current and compelling </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Support Sales on high‑stakes, competitive deals with sharp, credible messaging </li></ul> The ideal candidate will have: <ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> 3+ years of product marketing experience in B2B technology, preferably in data security, DSPM, DLP, or database activity monitoring (DAM) </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Excellent written, verbal, and visual communication skills with an insane attention to detail </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Technical aptitude and an innate curiosity for figuring things out </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> A bias for action with a track record of taking projects from idea to execution to results </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> An AI-first mentality where you are constantly experimenting and looking to build efficiency </li></ul><ul style="margin: 0.0pt;padding-left: 0.0pt;"><li style="font-family: serif;font-size: 10.0pt;list-style-position: inside;margin: 0.0pt 0.0pt 0.0pt 54.0pt;text-indent: 0.0pt;"> Camaraderie with teammates and a collaborative drive to succeed </li></ul> This position is remote with occasional travel to Varonis offices and to corporate tradeshows. Regular remote meetings with colleagues with Israel is required. We invite you to check out our Instagram Page to gain further insight into the Varonis culture!@VaronisLifeVaronis is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics #LI-Remote<div style=""><div style="float: left;height: auto;width: auto;"> </div> </div></div></div>

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