Director of Digital Marketing - Remote

<section class="job-section" id="st-companyDescription"><div><p class="googlejobs-paragraph--empty"></p><h2 class="title">Company Description</h2></div><div class="wysiwyg"><p>Longbridge Financial has launched HELOC For Seniors® — a first-of-its-kind home equity line of credit (HELOC) designed for homeowners 62+. This isn’t just another HELOC; it’s a game-changer, helping to transform how seniors access the wealth in their homes on terms designed for them. Due to a very successful initial launch and overwhelmingly positive market response, we’re actively recruiting and forming a team of seasoned HELOC professionals ready to take this to the next level as we continue our expansions.   </p><p>If you’re building your career in the HELOC space and are ready for a new, meaningful challenge, this is your opportunity to make a significant impact — with one of the nation’s leading forces in senior home equity solutions. </p><p>At Longbridge, you’ll have the support of a trusted national lender and servicer, along with the chance to shape growth, impact lives, and redefine what home equity means for today’s older homeowners. </p><p> Bring your expertise. Expand your influence. Be part of something truly revolutionary in home equity lending. </p><p> </p><p> </p><p> </p><p> </p></div></section><section class="job-section" id="st-jobDescription"><div><p class="googlejobs-paragraph--empty"></p><h2 class="title">Job Description</h2></div><div class="wysiwyg" itemprop="responsibilities"><p>Longbridge Financial is looking for a <strong>Director of Digital Marketing</strong> to join our Marketing team. This is a high-impact, highly visible role for a seasoned digital marketing leader who thrives at the intersection of strategy, execution, and innovation. You will serve as the internal owner of our digital marketing ecosystem — managing agency partnerships, overseeing a major website rebuild, leading paid media strategy, and bringing cutting-edge AI, AEO, and GEO capabilities in-house. Reporting directly to the AVP of Marketing Strategy & Analytics, you will play a critical role in freeing up senior leadership bandwidth to focus on long-term strategy while ensuring day-to-day digital operations run with precision and performance.</p><p> </p><p><strong>What You’ll Do</strong></p><p><strong>Agency & Budget Management</strong></p><ul><li>Own and manage relationships with our digital marketing and media agencies, serving as the primary point of accountability for deliverables, timelines, and performance</li><li>Manage large media budgets with a sharp focus on efficiency, ROI, and continuous optimization</li><li>Proactively identify performance gaps and make strategic recommendations to improve results across all paid channels</li></ul><p><strong>Website & Digital Presence</strong></p><ul><li>Serve as the internal business owner for a large-scale website rebuild, managing both an external agency partner and an internal IT development team — overseeing the project from strategy through launch and ultimately transitioning ongoing site management from the agency to the internal IT team</li><li>Ensure the site is built for performance, user experience, and discoverability — with a strong foundation in modern SEO, AEO, and GEO best practices</li></ul><p><strong>Paid Media Strategy</strong></p><ul><li>Lead paid media strategy across channels, translating business objectives into smart, data-informed media plans</li><li>Partner with analytics team members to measure performance and optimize campaigns in real time</li><li>Lead CRO strategy and a structured testing and experimentation program — identifying hypotheses, prioritizing tests, and applying learnings to continuously improve conversion rates and down-funnel lead performance</li></ul><p><strong>AI, AEO & GEO</strong></p><ul><li>Bring hands-on expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Longbridge is positioned for visibility in AI-driven search environments</li><li>Actively leverage AI tools to improve marketing efficiency, content performance, and audience targeting across digital channels</li><li>Serve as an internal subject matter expert and thought leader on emerging AI applications in digital marketing</li></ul><p> </p><p><strong>Lead Purchase Optimization & Growth</strong></p><ul><li>Own the strategy and execution of Longbridge’s lead purchase program, managing relationships with third-party lead aggregators and direct lead vendors to ensure a consistent, cost-efficient supply of qualified senior borrower leads</li><li>Develop and maintain a lead delivery and experience framework spanning both internally generated (paid media) and purchased lead sources — ensuring seamless handoffs, consistent lead quality standards, and full-funnel tracking from initial contact through conversion</li><li>Evaluate, negotiate, and optimize contracts with lead aggregators and HECM/reverse mortgage-specific lead suppliers; continuously assess vendor performance against cost-per-funded-loan and other downstream quality metrics</li><li>In partnership with marketing analytics build and maintain a lead scoring and quality model that integrates data across first-party, purchased, and aggregated lead sources — enabling smarter budget allocation across channels and vendors</li><li>Partner with the sales channel and retention marketing teams to close the feedback loop between lead quality and downstream performance — using funded loan data, contact rates, and pipeline conversion to continuously inform and refine lead purchasing strategy</li><li>Identify and test emerging lead acquisition channels — including AI-driven audience targeting, programmatic direct mail integration, and senior-specific digital networks — to diversify and grow Longbridge’s lead supply beyond existing aggregator relationships</li></ul><p><strong>Team Leadership</strong></p><ul><li>Act as a player-coach to junior team members, providing guidance on digital execution, campaign management, and analytics</li><li>Collaborate cross-functionally with content, creative, sales channel, and retention marketing teams</li><li>Directly manage and develop the Marketing Campaign Manager, with a particular focus on direct mail strategy and performance — providing oversight on campaign planning, audience targeting, vendor coordination, and measurement against cost-per-lead and downstream conversion goals; serve as a senior resource and thought partner for elevating the direct mail program as a core growth channel</li></ul><p> </p><p><strong> </strong></p><p> </p></div></section><section class="job-section" id="st-qualifications"><div><p class="googlejobs-paragraph--empty"></p><h2 class="title">Qualifications</h2></div><div class="wysiwyg" itemprop="qualifications"><p><strong>What You Bring</strong></p><ul><li>8–10+ years of progressive digital marketing experience, with a track record of owning strategy and execution at a senior level</li><li>Proven experience managing agency relationships and large paid media budgets, with demonstrated ability to drive performance improvements</li><li>Hands-on experience with AEO and GEO strategies and a deep understanding of how AI is reshaping search and content discoverability</li><li>Proficiency with AI marketing tools and a genuine enthusiasm for applying emerging technology to marketing challenges</li><li>Experience serving as an internal business owner on large-scale digital projects, including website rebuilds or platform migrations, with demonstrated ability to manage both external agency partners and internal technical teams</li><li>Proven experience leading CRO programs and structured experimentation frameworks, with a track record of improving conversion rates and optimizing down-funnel lead performance</li><li>Strong analytical mindset with the ability to translate data into actionable strategy</li><li>Excellent communication and stakeholder management skills</li><li>Experience in regulated financial services industries preferred; reverse mortgage or senior-focused marketing a plus</li><li>Demonstrated experience managing third-party lead purchase programs, including vendor evaluation, contract negotiation, and ongoing performance optimization against cost-per-acquisition and downstream conversion metrics</li><li>Familiarity with lead aggregator ecosystems in financial services or senior-focused consumer markets; experience with HECM, reverse mortgage, or home equity lead sources strongly preferred</li><li>Partner with marketing analytics to develop lead quality models that synthesize first-party data, purchased leads, and aggregator sources into actionable scoring and budget allocation frameworks</li></ul><p> </p></div></section><section class="job-section" id="st-additionalInformation"><div><p class="googlejobs-paragraph--empty"></p><h2 class="title">Additional Information</h2></div><div class="wysiwyg" itemprop="incentives"><p> </p><ul><li>Working in a growing and dynamic industry</li><li>Full benefits: Medical, Dental, Vision, FSA/HSA, and wide array of voluntary products and discounts</li><li>401(k) with company match</li><li>Paid time off</li><li>This is an exempt role</li><li>Target base salary range is 197 - 215K, which is based on various factors including skills and work experience.</li><li>In addition to base salary, this role is eligible for a competitive additional compensation program via annual bonus that is based on individual performance.</li><li>LBF is an EEO/AA/Vet/Disabled Employer</li><li>Please note that salaries that are estimated on various job sites may not reflect the actual compensation. Job sites, set the estimated salary, not Longbridge Financial.</li></ul><p> </p><p>Important Note: When you click on a video, certain personal information may be sent to the video provider (such as YouTube, Vimeo, etc.). To learn more about our privacy practices, please review our company Privacy Notice.</p><p> </p><p> </p></div></section>